Simplexity

making the complex simple

Year

2006

We long for simplicity …

We long for simplicity and satisfaction. Simplexity therefore stands for a balance between the growing complexity of daily life and our own personal satisfaction. In order to attain this state, we have to stop always striving to make optimal decisions. In the future, it will be more important to make judgments that are just good enough.
 

Professor Petter Wipperman (2006) ARS Electronica, translated from German by Jennifer Taylor-Gaida

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