Joe Zammit-Lucia is a Radix Co-Founder and Trustee. He is an entrepreneur and commentator on business and political issues writing in outlets in the UK, US, Germany and the Netherlands. He is a Partner in Camunico and builds on the earlier blogs by Ron Soonieus and Martin Hazell.

The failed (for now) Kraft Heinz takeover bid for Unilever was no ordinary bid. It was a brief skirmish in what is fast becoming a culture war. A war between two visions of what business should be about: short-term profit maximisation or long-term societal value creation …